A strong and successful brand identity should be flexible enough to be adopted on a wide range of products.

Peugeot’s current design style and brand identity was first shown on the 2010 SR1 concept car, but rather than being restrained to open-top sports cars, the style has successfully been translated onto other body templates.

Models such as the four-door 2010 5 Concept, prelude to the 508, the 2010 HR1 Concept shows how well it befits a small SUV, and the EX1 fires the imagination with its ground hugging space-age looks